Design, made in France and ecology.

When the founder of La Boutique du Futur, Nicolas Trub, began creating "innovative products for everyday life" in 1995, he did not know that one aspect of his business model would become hugely important to him: Local Manufacturing. This detail would influence not only the DNA of his products but also their ecological positioning. Explanation:

A history of design.

In 1919 in Weimar, a small town in central Germany, the most prestigious design school of all time was born: the Bauhaus, in which a trio of visionary creators defined the rules of authentic design: aesthetics, economy and function.

Three generations later, in his Montrouge workshop, grappling with his inventions, Nicolas Trüb realised that these aspects are not independent, that they interact intimately and above all must be thought through in a single movement, which, it must be said, is the difficulty of the profession.

The complexities of a choice.

This is where local production comes in: you don't design in the same way products made by slaves or by workers paid a minimum wage and covered by social protection "from the cradle to the grave". It demands a true economy of means and raw materials: the holy grail of ecological design, and of Nicolas Trüb from the very beginning.

The future

For a long time this design doctrine weighed negatively on the results of his company, but now that social and environmental issues have taken precedence over everything else, La Boutique du Futur has never lived up to its name so well.