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Chance in the service of the symbol.
It began with a stroke of pareidolia-type chance. Nicolas TRUB came across a sickle and a hammer in a compromising position on a flea-market stall. He bought the lot, mounted them on a base, thus making a "3D" communist symbol, which he immediately displayed at La Boutique du Futur, because "you never know". Bingo! In the following days, a buyer rushed to the sculpture and paid cash on the nail. A month later, the inventor got hold of a new revolutionary pair and the same thing happened: the object was sold straight away. It must be said that La Boutique du Futur is in Montrouge, regularly mocked for its supposed membership of the "red suburbs".
Wanting to go beyond tinkering, and because it was confirmed that "you never know", Nicolas TRUB, who remembered seeing Professor Choron on the TV of his childhood turn a sickle and a hammer into a carrot slicer, decided to develop functional objects using the controversial symbol. To his great surprise he found that the communist party logo, world-famous and non-religious, is... royalty-free! An irresistible opportunity.
Thus were born in turn: the TABLE MARX trivet, the URSSUCRE sugar tongs, the ETATGERE shelf, the DECAPURSS bottle opener, the BIJOULCHEVIK jewellery stand, the PETITE PATERE DES PEUPLES (little coat hook of the peoples).
Soviet nostalgia at the Grand Palais.
Had the story stopped there, it would already have been quite hammer. But History caught up with it: in March 2019, the Réunion des musées nationaux organised an exhibition at the Grand Palais entitled "Rouge: arts et utopies au pays des soviets". Discovering the range developed in Montrouge, the exhibition's curator decided to include the 5 revolutionary items in the event's merchandising area. Result: more than 2,000 pieces sold. A real success: the symbol of communism had become a genuine commodity. The circle was complete.